8月10日，GIANIA意大利·嘉尼亞瓷磚2023浮雕玉新品發(fā)布會于佛山總部展廳圓滿舉行！

　　本次發(fā)布會以“質(zhì)感·再定義”為主題。在行業(yè)產(chǎn)能過剩、同質(zhì)化嚴(yán)重、洗牌加速的當(dāng)下，GIANIA聚勢革新，煥新出發(fā)，以最具突破性的全新浮雕玉脂釉工藝，開啟質(zhì)感進(jìn)階時代，共探突圍之路。

　　本次發(fā)布會得到了30多家主流權(quán)威媒體的現(xiàn)場支持和報道，引起行業(yè)內(nèi)外高度關(guān)注，GIANIA品牌效應(yīng)和影響力持續(xù)攀升！

　　On August 10th, the new relief jade product launch event was held in the exhibition hall of GIANIA Foshan headquarters! 

 

　　2023GIANIA浮雕玉系列

　　觀之，浮雕肌理

　　觸之，如脂如玉

　　GIANIA帶著對質(zhì)感的不懈追求與探索，從多維度的感官體驗(yàn)出發(fā)，以素色美學(xué)為基調(diào)，采用行業(yè)首創(chuàng)最前沿的浮雕玉脂釉工藝，引領(lǐng)現(xiàn)代質(zhì)感磚潮流趨勢。

　　2023GIANIA's new relief jade series features relief texture; Touching it is as fat as jade.

 

　　媒體朋友在工作人員的指引下進(jìn)行參觀，不斷用手撫摸磚面，感受浮雕玉系列獨(dú)特的玉質(zhì)觸感，并紛紛稱贊有加。

　　The media visited under the guidance of the staff, and they personally touched the brick surface with their hands, admiring each other.

▲浮雕玉新品鑒賞區(qū)

 

浮雕玉部分新品 細(xì)節(jié)實(shí)拍賞析

 

浮雕玉部分新品 空間應(yīng)用賞析

　　同時，展廳內(nèi)還同期發(fā)布了多款1200x1200mm方正大磚新品，受到了現(xiàn)場媒體一致好評。

　　Multiple 1200x1200mm new products were released in the exhibition hall at the same time, receiving unanimous praise from the on-site media.

 

▲1200x1200MM新品鑒賞區(qū)

 

 

1200x1200新品 細(xì)節(jié)實(shí)拍賞析

 

 

 

1200x1200部分新品 空間應(yīng)用賞析

 

　　發(fā)布會上，GIANIA各部門負(fù)責(zé)人發(fā)表主題演講，圍繞品牌、產(chǎn)品、營銷等方面，與現(xiàn)場的媒體朋友們進(jìn)行深入的分享與探討。

　　Senior executives from various departments of CIANIA delivered keynote speeches, focusing on in-depth sharing of brand stories, product innovation, consumption trends, and other aspects.

GIANIA國內(nèi)營銷部總監(jiān) 余志榮

　　“堅(jiān)持·迭代"，面對2023年風(fēng)起云涌的市場環(huán)境，GIANIA堅(jiān)持百年企業(yè)愿景，堅(jiān)持用戶思維，堅(jiān)持產(chǎn)品定位......

　　有堅(jiān)守，也有革新。在品牌戰(zhàn)略上，GIANIA順應(yīng)時代之變，在品牌形象、產(chǎn)品工藝、營銷渠道、推廣傳播等方面持續(xù)升級迭代，推動品牌影響力的再度飛躍。

　　GIANIA follows the changing times and continues to upgrade and iterate in brand image, product craftsmanship, marketing channels, promotion and dissemination, promoting another leap in brand influence.

GIANIA國際貿(mào)易部總監(jiān) 王楚亮

　　GIANIA立足國際視野，不斷推陳出新，做引領(lǐng)潮流的弄潮兒。今天GIANIA推出浮雕玉及1200x1200全新規(guī)格產(chǎn)品，可謂是”天時地利人和“。在國際市場一定能打開全新局面。

　　GIANIA is based on an international perspective and constantly brings forth new ideas. Today, the release of relief jade and 1200x1200 brand new specifications will definitely open up a new situation in the international market.

 

GIANIA市場部總監(jiān) 黃妙麗

　　“無質(zhì)感，不品牌”，砥礪前行11載，GIANIA始終專注、專一地深耕質(zhì)感磚領(lǐng)域，走特色化產(chǎn)品道路。以“質(zhì)感”為魂，以創(chuàng)新為驅(qū)動，以長期主義做品牌。

　　For the past 11 years, GIANIA has always been deeply committed to texture bricks and has taken the path of distinctive products. Driven by innovation and branded with a long-term approach.

GIANIA產(chǎn)品研發(fā)部總監(jiān) 劉金龍

　　本次新品采用行業(yè)首創(chuàng)的浮雕玉脂釉工藝。研發(fā)團(tuán)隊(duì)走訪歐洲各國，在色料色釉以及工藝技術(shù)等方面反復(fù)打磨，從極致五感—設(shè)計感、色感、光感、觸感、空間感五大維度出發(fā)，使浮雕玉的細(xì)節(jié)質(zhì)感得到全面進(jìn)化，更貼合年輕一代消費(fèi)群體的審美追求。

　　team visited various countries in Europe and repeatedly polished the color materials, glazes, and craftsmanship, resulting in a comprehensive evolution of the detailed texture of relief jade.

 

　　在媒體互動環(huán)節(jié)，媒體朋友們紛紛發(fā)表個人見解，暢談浮雕玉新品的潛力與發(fā)展前景，現(xiàn)場氣氛熱烈。

　　At the event, media friends gathered around, expressing their personal opinions and discussing the potential and development prospects of new relief jade products, creating a lively atmosphere.

- 媒體大咖現(xiàn)場點(diǎn)評 -

 

　　在互動交流中，數(shù)十位媒體大咖點(diǎn)評內(nèi)容豐富、視角專業(yè)。其中，破局、創(chuàng)新、專注、質(zhì)感磚佼佼者......是媒體大咖現(xiàn)場點(diǎn)評的高頻關(guān)鍵詞，這是對GIANIA品牌的高度認(rèn)可，同時也對GIANIA未來發(fā)展具有深遠(yuǎn)的指導(dǎo)意義。

　　Dozens of media influencers commented on rich content. Among them, those who break the game, innovate, focus, and excel in texture bricks It is a high-frequency keyword for media experts to comment on on-site.

▲發(fā)布會大合影

 

　　至此，”質(zhì)感·再定義“GIANIA浮雕玉新品發(fā)布會圓滿結(jié)束！

　　At this point, the GIANIA relief jade new product launch conference has come to a successful end!

　　2023年，GIANIA持續(xù)發(fā)力，將從品牌、產(chǎn)品、營銷等各個維度大力推動品牌升級之路。

 

　　目前，GIANIA3.0總部展廳升級正在進(jìn)行中，全新展廳融入GIANIA獨(dú)特的美學(xué)理念，并將在10月秋季陶博會期間隆重揭幕，敬請期待！

　　The new exhibition hall of Jiani will be grandly unveiled during the October Autumn Ceramic Expo. Stay tuned!

GIANIA全球運(yùn)營總部 即將綻放！

（來源：GIANIA意大利嘉尼亞瓷磚，侵刪）