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MUZZI | 探訪CCD全球總部,戰(zhàn)略合作詮釋品牌價(jià)值

  • 2024-08-20 09:23??來源:搜陶網(wǎng)??責(zé)任編輯: 搜陶網(wǎng)??點(diǎn)擊數(shù) :

   深圳,一座有著蓬勃生命力的城市,車水馬龍里,不止有躍動(dòng)的人間煙火,也有著出人頭地的奮斗夢想,仿佛只有“快”才是這里的節(jié)奏。在炎熱的夏日走進(jìn)CCD鄭中設(shè)計(jì)全球總部,與眾不同的空間氣場,隔絕著外面嘈雜的喧囂世界。

  Walking into CCD Zhengzhong Design's global headquarters on a hot summer day, the unique spatial atmosphere isolates the noisy world outside.



  慕瓷品牌創(chuàng)始人張婉云女士率一眾企業(yè)高層探訪深圳福田中心區(qū)的CCD香港鄭中設(shè)計(jì)事務(wù)所全球總部,了解CCD全球總部背后的故事。同時(shí),慕瓷啞光磚的產(chǎn)品成功入庫CCD,作為陶瓷行業(yè)的原創(chuàng)引領(lǐng)者,與中國設(shè)計(jì)的先鋒者達(dá)成全新的戰(zhàn)略合作,彰顯慕瓷品牌的硬核實(shí)力與不凡價(jià)值。

  Ms. Zhang Wanyun, founder of MUZZI brand, led a group of senior executives to visit the global headquarters of CCD Hong Kong Zhengzhong Design Firm in Futian Central District, Shenzhen, to understand the stories behind CCD's global headquarters. At the same time, the products of MUZZI matte tiles have officially entered CCD. As an original leader in the ceramic industry, we have reached a new strategic cooperation with Chinese design pioneers, demonstrating the hard core strength and extraordinary value of the MUZZI brand.

  2024年,是CCD鄭中設(shè)計(jì)的第30年,在酒店、商業(yè)、豪宅等室內(nèi)設(shè)計(jì)行業(yè),CCD鄭中設(shè)計(jì)的國際化團(tuán)隊(duì)始終保持領(lǐng)先地位及前瞻性的創(chuàng)新。2022年CCD鄭中設(shè)計(jì)在美國《室內(nèi)設(shè)計(jì)》的全球酒店室內(nèi)設(shè)計(jì)排名第一。2019、2020連續(xù)兩年榮登“亞洲品牌500強(qiáng)”,2020年榮登“中國500最具價(jià)值品牌”,品牌估值97.58億,均成為第一個(gè)也是唯一上榜的設(shè)計(jì)品牌。


  產(chǎn)品即底氣,專業(yè)即精品

  品牌價(jià)值的塑造,既要有夯實(shí)的產(chǎn)品實(shí)力支撐,更要通過設(shè)計(jì)和消費(fèi)者形成情感的同頻共振,才能獲得市場的持續(xù)認(rèn)同。

  The shaping of brand value requires not only solid product strength support, but also emotional resonance between design and consumers to obtain sustained market recognition.

  慕瓷了解到,作為知名頭部設(shè)計(jì)企業(yè),CCD創(chuàng)始人鄭忠先生有著自己獨(dú)有的“東意西境”設(shè)計(jì)理念,用空間的語言在國際舞臺上展現(xiàn)中國文化自信,這與慕瓷立足國際視野,深耕中國文化的理念不謀而合,在交流會上,品牌創(chuàng)始人張婉云女士向CCD設(shè)計(jì)團(tuán)隊(duì)介紹了慕瓷品牌,22年海外市場出口經(jīng)驗(yàn),8年深耕國內(nèi)啞光磚領(lǐng)域,始終堅(jiān)持原創(chuàng)與創(chuàng)新,以差異化的啞光磚產(chǎn)品滿足多元化的市場及設(shè)計(jì)師的需求。

  MUZZI learned that as a well-known leading design enterprise, Mr. Zheng Zhong, the founder of CCD, has his own unique design concept of "East and West". He uses the language of space to showcase Chinese cultural confidence on the international stage, which is in line with MUZZI's international vision and deep cultivation of Chinese culture. At the exchange meeting, Ms. Zhang Wanyun, the founder of the brand, introduced the MUZZI brand to the CCD design team. With 22 years of overseas market export experience and 8 years of deep cultivation in the domestic matte tile field, he always adheres to originality and innovation, and meets the diverse market and designer needs with differentiated matte tile products.


  設(shè)計(jì)師喜愛的瓷磚品牌

  以文化滋養(yǎng)空間,以專業(yè)賦能設(shè)計(jì)師,慕瓷用有溫度的啞光磚產(chǎn)品,傳遞著自然舒適的生活美學(xué)與生活態(tài)度。

  創(chuàng)始人張婉云女士向CCD設(shè)計(jì)團(tuán)隊(duì)詳細(xì)講解了數(shù)款原創(chuàng)產(chǎn)品,如以中國色為靈感的國色·傾城系列,以香云紗為靈感的錦2.0系列等。2024年,慕瓷榮獲國家高新技術(shù)企業(yè)認(rèn)證,錦2.0系列更是獲得APDA亞太產(chǎn)品設(shè)計(jì)大獎(jiǎng),這都充分體現(xiàn)著慕瓷品牌的專注和專業(yè)的特質(zhì),是深受設(shè)計(jì)師喜愛的品牌,特色的啞光磚產(chǎn)品也得到廣大設(shè)計(jì)師的青睞,在此次設(shè)計(jì)師事務(wù)所的交流宣講中,CCD設(shè)計(jì)師團(tuán)隊(duì)對慕瓷產(chǎn)品深感興趣,即提出項(xiàng)目咨詢,現(xiàn)場氣氛十分熱烈。

  MUZZI won the National High tech Enterprise Certification, and the Jin 2.0 series won the APDA Asia Pacific Product Design Award, which fully reflects the MUZZI brand's focus and professional characteristics. Nourishing the space with culture and empowering designers with professionalism, MUZZI uses warm matte brick products to convey a natural and comfortable aesthetic and attitude towards life.

參觀CCD鄭中設(shè)計(jì)全球總部圖片






  合作贏先機(jī),鏈接造時(shí)勢。本次慕瓷與CCD的戰(zhàn)略合作,標(biāo)志著慕瓷在設(shè)計(jì)渠道上的強(qiáng)勢發(fā)力,雙方將發(fā)揮各自優(yōu)勢,在項(xiàng)目打造與落地上創(chuàng)造更多可能,實(shí)現(xiàn)融合共贏。

  The strategic cooperation between MUZZI and CCD this time marks MUZZI's strong push in the design channel. 

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